Part I: Privacy Policy

1. Introduction and Effective Date

This Privacy Policy is effective as of 3/20/2026. Bluebird Therapy Center ("we," "us," or "our") is committed to protecting the privacy and confidentiality of our clients and website visitors. The purpose of this policy is to explain how we collect, use, disclose, and safeguard personal and health information when you interact with our website or utilize our mental health services.

2. Information Collection and Use

We collect several categories of information to provide and improve our services:

Personal Data: Identifiable information including your name, email address, phone number, and physical address provided during intake or account registration.

Health-Related Information: Information volunteered during intake, consultation requests, and medical records/Protected Health Information (PHI) necessary for clinical care.

Usage Data: Automatically collected information regarding site access, including IP addresses, browser types, unique device identifiers, and site navigation patterns.

This information is utilized to provide mental health services, process billing, manage appointment scheduling, and ensure compliance with regulatory requirements.

3. HIPAA Notice of Privacy Practices (PHI Protection)

Bluebird Therapy Center is required by law to maintain the privacy of your Protected Health Information (PHI) and to provide you with this notice of our legal duties. We adhere to the Health Insurance Portability and Accountability Act (HIPAA) and, where applicable, federal regulations regarding alcohol and drug treatment records (42 CFR Part 2).

Permitted Disclosures (TPO)

We may use and disclose your PHI for Treatment, Payment, and Healthcare Operations:

Treatment: Sharing information with physicians, nurses, or other healthcare providers involved in your care.

Payment: Disclosing PHI to bill and collect payment from you, insurance companies, or third-party payers.

Healthcare Operations: Utilizing data for quality assessment, provider performance evaluations, and business management.

Mandatory and Regulatory Disclosures

We may disclose PHI without your written authorization to report abuse or neglect, respond to valid court orders, or avert a serious threat to health or safety. Per HIPAA, any disclosure of PHI is limited to the minimum necessary information required to achieve the purpose of the disclosure.

Special Protections for Substance Use Records (42 CFR Part 2)

For information protected by 42 CFR Part 2, we will not disclose records relating to your treatment without your written consent except in life-threatening emergencies or specific legal mandates. A valid written consent must specify the scope, purpose, and timeframe of the disclosure. You have the right to revoke consent verbally or in writing at any time.

Patient Rights

Regarding your medical records, you have the right to:

Inspect and Copy: Access and receive a copy of your health and billing records. A reasonable fee for copying may be charged pursuant to N.J.A.C. 13:35-6.5 or relevant state codes.

Request Amendments: Request corrections to information you believe is inaccurate or incomplete.

Accounting of Disclosures: Request a list of certain disclosures we have made of your PHI over the past six years. You will not be charged for your first request in any 12-month period; subsequent requests may incur a reasonable, cost-based fee.

Right to Confidential Communications: Request that we communicate with you through reasonable alternative means or at alternative locations (e.g., calling a specific phone number).

Right to a Paper Copy: Obtain a paper copy of this Notice of Privacy Practices upon request.

4. SMS Messaging & TCPA Compliance

Bluebird Therapy Center complies with the Telephone Consumer Protection Act (TCPA) for all text communications.

Explicit Data Protection Statement: Bluebird therapy center DOES NOT share customer opt-in information, including phone numbers and consent records, with any affiliates or third parties for marketing or promotional purposes.

Consent Mechanism: Express written consent is obtained via booking forms for appointment reminders and service updates. Consent to receive SMS messages is not a condition of purchase.

Opt-Out/Support Instructions: Reply STOP to cancel SMS notifications at any time. Reply HELP for assistance.

Message Disclaimers: Message frequency varies based on interactions. Standard message and data rates may apply. Carriers are not liable for delayed or undelivered messages.

5. Data Sharing and Third Parties

We do not sell, rent, or trade your personal information. Information sharing is limited to:

Service Providers: Third-party vendors who assist in operations (e.g., billing, hosting). Subcontractors in support services, such as customer service, may have access to necessary data under strict confidentiality.

Healthcare Professionals: Providers involved in your care, typically requiring your consent.

Legal Authorities: When required to comply with law or protect the rights and safety of the center.

The exclusion for SMS opt-in data applies to all third-party sharing categories except for those providing the actual text messaging service or essential support subcontractors.

6. Data Security and Retention

We implement administrative, technical, and physical safeguards—including encryption of sensitive data—to protect your information. Data is retained only as long as necessary for service provision or legal compliance.

7. Your Privacy Rights

Users may exercise the right to access, delete, or correct personal information. To exercise these rights or lodge a complaint regarding our privacy practices, please contact the Compliance Officer at the contact information provided in Section 8.

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Part II: Terms of Service

1. Acceptance of Terms

By accessing the Bluebird Therapy Center website or utilizing our services, you agree to be bound by these Terms and Conditions and our Privacy Policy. If you do not agree to these terms, you are prohibited from using the site.

2. Account Responsibilities

Users are responsible for maintaining the security and confidentiality of their account credentials. You must provide accurate and truthful information. We reserve the right to terminate accounts for illegal activity or policy violations.

3. Sale of Services and Payments

Services: Bluebird Therapy Center provides mental health services, including therapy sessions and consultations.

Revisions and Errata: All information, descriptions, or images provided about our services are as accurate as possible. However, we are not legally bound by such information as we cannot guarantee the absolute accuracy of all descriptions. Materials appearing on the site may include technical or typographical errors; we provide all materials "as is."

Payments: Payments are processed via secure third-party processors adhering to PCI-DSS standards. We accept Credit/Debit/Direct Debit.

Refund Policy: We offer NO REFUNDS once the service is completed. We reserve the right to modify or cancel orders as necessary, providing a refund only if payment was processed for a service we cancelled.

4. Intellectual Property

All content on the site—including logos, text, images, and documents—is the exclusive property of Bluebird Therapy Center.

Grant of License: Permission is granted to temporarily download one copy of the materials for personal, non-commercial transitory viewing only. This is a license, not a transfer of title. You may not modify the materials, use them for commercial display, or remove any proprietary notations.

5. Limitation of Liability and Indemnity

Limitation of Liability: Bluebird Therapy Center and its affiliates, directors, and employees shall not be liable for any actions, claims, losses, or damages arising from your use of the site or reliance on its content.

Indemnity: Except where prohibited by law, you agree to indemnify and hold harmless Bluebird Therapy Center from any claims, legal fees, or expenses arising out of your violation of these terms or use of the site.

6. Governing Law

These terms are governed by the laws of the State of New Jersey, without regard to its conflict of law provisions.

7. Changes to Terms

We reserve the right to amend these terms at any time to reflect changes in operations or law. Users will be notified via an updated version posted on the website.

8. Severability

If any provision of these Terms is found to be invalid or unenforceable, such provision shall be deemed removed. The remaining provisions shall remain in full force and effect.